Blondes can keep their cool tones! Purple Shampoo with Built-In Bonding Technology neutralizes undesirable yellow tones after 1 use.
Cool tone results
Up to 4X stronger after 1 use*
Helps protect and strengthen hair during and after lightening*
Free of SLS/SLES Sulfates**
Nourishes hair leaving hair feeling silky soft
Helps maintain healthy-looking hair with brilliant shine