The men’s grooming market is on the rise. Even though it has been thriving over the years, it has recently started to take off in comparison to the beauty market for women.

While women have always concerned themselves with beauty routines and products, the number of male consumers becoming conscious of the benefits of personal care products is growing. However, what is fueling this change?

Awareness - Men Want Variety in Grooming Products

The number of male consumers that are taking pride in their appearance and gravitating toward looking well-groomed is increasing. They are no longer relying on the same masculine smelling deodorants, shaving, hair, or skin care products that use tea tree and peppermint oil. They are branching out and starting to use specially designed products like moisturizers, face masks, eye cream, toners, and cleansers that work for them and their needs.

Technology - Making It Easier for Men to Shop

The presence of e-commerce, social media, and brands with male influencers has contributed to the growth, making products and product information more readily available. Over the last year, the male consumer presence online has been growing at a substantial rate. Searches using male-modified keywords for men's grooming products has increased. The incline indicates that more and more male consumers are doing their due diligence and researching the latest products and trends happening in the industry.

Changing Trends - New Products for New Styles

The men’s grooming market is starting to see changes happening in trends almost as fast as trends are advancing in the beauty market for women. Styles and looks from the past are making their way back into the grooming market but with men putting their own new and modern twists on them. As new trends in volume, texture, and beards emerge, products in the market are growing to meet the demand.

Product Knowledge - More Than Just Grooming

Male consumers not only want quality products but ones that meet their specific needs as well. Brands have started to dial in on this expectation by offering products that meet the different demands of these customers. As new products enter the market, brands are getting the word out about their benefits. They are moving the conversation to quality ingredients like vitamins and minerals that make hair look thicker and less gray.

As trends in the men's grooming market advance, brands will be challenged to minimize educational gaps to appeal to a more extensive customer base.

While brands race to put their unique stamp on trends, they are all just trying to meet the universal demand for quality products that match customer needs. Visit Nectar to check out men’s grooming products and the latest brands.