Nowadays, everyone has some skin care routine they follow whether that be merely washing their face or using a more involved multi-step process. From serums to sheet masks, Korean skin care has influenced our beauty rituals. However, what truly sets Korean skin care apart from other routines?

What is K-Beauty?

Korean Beauty, or K-Beauty for short, is the term used to describe South Korean skin care. K-Beauty offers natural and clean skin care solutions to consumers with the use of unique ingredients, gentle formulas, and advanced innovation. It looks to stop skin problems before they even begin rather than having to treat them once they have appeared like other skin care around the world. K-Beauty skin care routines are intensive with their 10-step treatments, but they aid in the skin regeneration process, which achieves bright and glowing skin.

What is the 10-Step Routine?

K-Beauty routines are highly individualized. Consumers can choose to complete all 10 skin care steps at once, or space them throughout the day as needed. Many methods start and end with the same products, with different techniques and substances in the middle. The 10-step routine includes the following:

First Cleanse: Usually comprised of an oil-based cleanser that removes makeup, sunscreen, and any other impurities from the day.

Second Cleanse: Typically a water-based product which helps to prepare the skin for the next steps by removing any water-based impurities along with any residue left from the first cleanse.

Exfoliate: Removes any dead cells to maximize the effectiveness of the next products. Usually, only done two times a week.

Toner: Balances and hydrates the skin. K-Beauty toners differ in that they are not watery but somewhat thicker and contain humectants to give skin a glowing and plump look.

Essence: This is the foundation of any Korean skin care routine. It also hydrates the skin and helps in cellular repair by applying a product that is a mix between a toner and a serum.

Treatments: This can include any product from serums, essences, boosters, and so forth. The treatment step is where routines become individualized based on specific needs.

Eye Cream: Keeps the delicate and thin area around the eye soft and supple.

Moisturizer: This is a vital step that helps to lock everything in place.

Sheet Masks: Keeps skin in excellent condition by giving it a little extra boost.

Sunblock: Protects the skin from harmful exposure throughout the day.

What Does K-Beauty Look Like in the U.S.?

With its fun packaging and affordable prices, K-Beauty has started to take off in the United States as more consumers are learning of the long-term benefits it can provide. With the realization and understanding of uses and benefits that certain ingredients can provide in skin care, sales rose to over $5 billion last year. However, Americans want fast results and the same benefits offered from doing a 10-step routine but with less time and effort. Brands have shifted away from the full 10-step products and focused more on certain products like masks and creams to appeal to American consumers and their needs.

Visit Nectar to check out the latest skin care products and create a skin care routine.