These days everyone is under a lot of pressure, whether that’s from having to hibernate and work at home or temporarily shut down. The coronavirus is not only having an impact on people's mental and emotional well-being but their businesses as well.

During this time, it's important to destress and recharge but also to stay productive and connected with clients. Constant communication keeps them aware of what's happening with the company. Take a few moments to read over some ways to refresh your website, stay on top of business activities, and take some time for self-care.

Planning and Researching with Agents

It is a great time to start planning and laying out promotions, whether that be running specials now or when the business is back up and operating as usual. Get in touch with sales agents or manufacturers to start talking and mapping out a plan with items and deals.

Reaching Out to Clients/Consumers

During this downtime, it is important to stay in touch with clients and consumers. Keep the lines of communication open by utilizing the different social media and marketing channels available like Facebook, Instagram, Twitter, or Mailchimp. Use these tools to post or send emails regularly with updates, news, and promotions that are happening with your business and in the world of beauty.

Offering services like free education can draw consumers into the website—it gives them knowledge and value, which is the first step on the path to purchase. Try offering education on a specific product line to drive consideration. As a distributor, pick a brand and offer training to further customers' knowledge on those items.

Refresh Website

Take this time to comb through the website with a new perspective. Look at it as if you were a consumer visiting the website. Is the product information, pricing, photos, videos, and ingredients up to date? If not, take a few moments to update this information. Also, make sure all website links are working correctly, so consumers are not redirected to the wrong places.

It’s also a good idea to do the same audit on social media accounts. Update the information in the bio or “About Us” areas and pick a new profile and cover picture to give accounts a fresh, new look. Comb through old posts and clean those up, mapping out new posts and promos along the way. B2C businesses can add “Shop Now” buttons and products directly to their social media. B2B companies can use links that lead to the website or online store to make it easier for customers to find products and navigate.

Beauty Treatments (Take Time for Yourself)

It is also important to not forget about yourself. Take some time to destress and practice self-care to recharge. Try adding different beauty treatments into your daily routines. Facials are a great way to give skin a little extra pick-me-up during the week by detoxifying, hydrating, and soothing. Mani/pedis are another way to slow down and take some time for yourself—with sandal weather just around the corner, now is a perfect time. Just as you would pencil time in for work things, now is the time to pencil in some “me time.”

Give these ideas a shot and remember that staying connected with agents and consumers is essential to keep the business running smoothly. No matter how you decide to practice a little self-care, make sure it’s something you enjoy and visit Nectar for all your beauty product needs.