We know how frustrating it can be to find content. Customers expect new and relevant graphics and images every time they refresh their feed. As a small distributor or business, managing social media is only one part of the job description, along with content and design. To keep social media up-to-date, we propose a few salon marketing strategies that go beyond the average recommendations when it comes to social media for small businesses.

Connect With Salespeople

Work smarter, not harder! Connecting with salespeople provides firsthand knowledge about what products clients want. Use this intel to your advantage by posting more content related to those products or categories. Harnessing the power of the sales team will make finding content more manageable and supply followers with more relevant information.

So often, social media becomes too much about what the business is selling, when it should focus a bit more time on company culture. Break up the monotony of Facebook feeds that are cluttered with promotions and opt to focus on relatable salon marketing strategies like an employee of the month, a photo of the team, or a video from the owners of the company.

Take Advantage of Programs

Smaller salons or distributors may not have the time or resources to spend chasing down images, creating graphics, or focusing on what to post. These programs make doing things a whole lot easier:

Later - This program schedules social media posts ahead of time. Planning a month’s worth of content takes away the stress of day-to-day posting and saves a lot of time in the long run.
Canva - Design anything with Canva’s free platform. Create a graphic from scratch or use one of their templates to craft an eye-catching flyer, social media post, or Facebook cover.
Unsplash - Professional, beautiful photos are available at the click of a button with this platform. Use stock images to create a brand personality on Instagram, especially where visual content is king.

Stage a Monthly Photo Shoot

Many brands with a limited number of items may not have the resources that more prominent brands have when it comes to marketing. Even the most well-intentioned brands may not match company branding when it comes to Instagram and Facebook. Plan a monthly photo shoot for the products featured in next month’s social media and for the products that don’t have quality images. Design graphics on Canva if a photo shoot isn’t possible. With some colored backgrounds, a few products, and some text, anything is possible.

Give these salon marketing strategies a shot, and remember that the key to upgrading an online presence is to be social, whether that’s within the company or with followers online. Learn how to become a strategic marketer with our blog about the top three marketing myths.